What a Facebook page does well
Social pages are free, familiar, and great for staying in front of people who already know you. For some businesses they drive real work. Nothing here says delete your page — it says do not make rented land your only address.
The problems that show up when it matters
- You do not control it. Accounts get restricted, hacked, and flagged by mistake every day, with support that is somewhere between slow and nonexistent. Businesses lose years of presence overnight — through no fault of their own.
- The algorithm decides who sees you. Your posts reach whoever the feed decides, whenever it decides. Your own website is always there for everyone who looks.
- Search is where buyers start. When someone searches for what you do, a real website with real pages is what ranks and gets clicked. A social page is a weak search result for everything except your exact name.
- Credibility check. Buyers quietly judge: a business with no website reads as smaller, newer, or riskier — fair or not. For bigger tickets, many will simply move to the competitor who looks established.
- Leads belong to the platform. Messages live in an inbox you do not own, mixed with everything else. A website form delivers the lead to you, on record, reply-ready.
The setup that actually works
Website as the home base; social pages as channels pointing to it. The website holds your offer, your proof, and your lead capture. Social keeps you in front of your audience and funnels them home. Each does the job it is built for.
If everything you have is a Facebook page today
That is a normal starting point — and exactly the situation we like walking into. The page proves your business is real and active; a proper website turns that activity into search visibility and captured leads you own.